Her own bio says “I don’t get the hype either.” That hype did nicely land her in a Sabra Hummus Super Bowl 2020 spot, put her onstage at Jonas Brothers and Bebe Rexha concerts, and got her entire family representation from United Talent Agency.
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If you’ve seen her content and can’t figure out why this specific girl has basically become her own media empire, you’re not alone. When she joined the House in January 2020, she had 15 million followers, and as of writing this she has 55.9 million, making her the most followed creator on the app. Charli D’AmelioĪ post shared by charli d’amelio shining star in the Hype House constellation, newly 16-year-old Charli isn’t just the most successful person to come out of the Hype House, she’s arguably the most successful person on TikTok. When Daisy left, the Hype House TikTok account unfollowed her as well as a few other members, leading fans to believe they had sided with Daisy and were ousted. She’s currently still locked in a legal dispute with Chase’s dad-slash-attorney over the legal rights to the Hype House name.
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By the end of March 2020, Daisy had moved out of the house entirely and launched her own collective house called the clubhouse (all lower case). A big reason for the tension was the New York Times profile of the group that listed just Thomas and Chase, but not Daisy, as founders. In early March 2020, Daisy told Insider that she wasn’t being credited for her role in the House despite claiming to have contributed the most cash. Daisy has been the biggest source of unrest in the House’s short history. Fourteen members appeared in the very first promotional photos for the group posted on December 20, 2019, followed by more additions and losses after the official house launch in January.Ī post shared by Daisy Keech third cofounder, Keech, is a fitness influencer with the “first certified real bootie.” Yup, she literally had a doctor verify that her butt was real on camera.
WHO LIVES IN THE HYPE HOUSE FULL
Not every member lives in the house full time, and the house has sustained some losses all said and done, 21 influencers have called the Hype House their Hype Home at some point in its six-month history. But it might be one of the most successful ones ever.
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A shared influencer house certainly isn’t a new concept, and the Hype House isn’t even the first collaborative house for TikTokers. Most likely, you’ve experienced some exposure to TikTok culture and most likely you’ve got the Hype House to thank for it.įor the uninitiated, the Hype House is a house in Los Angeles owned and run by some of TikTok’s biggest stars. Maybe you’re confused about how every person under 18 suddenly knows flawless choreography for 1,500 different songs. Maybe you saw a skinny 15-year-old girl you didn’t recognize stealing the show in a Super Bowl 2020 commercial and felt out of the loop.